Section 09 · Product Performance · Concrete
Found Concrete
Found is an app-based concrete ordering platform. Its "conversions" are orders / registrations, never summed with web enquiries.
Band B
Website — Found GA4 property
New Users
704
-69.3%YoY
+0.1%MoM
Key Events
193
KE Rate
17.0%
highest in the property estate
Lead events
- register_quote174
- order_summary45
YoY calloutNew users −69.3% YoY while conversion rate holds at 16.99% — traffic contracted sharply but quality held. Investigate the traffic decline [GA4 property].
Orders / quotes — never summed with site-wide web enquiries.
Two ledgers on one page: GA4 property (behaviour, above) and Found system (commercial, below). They describe the same product from different sources — never summed.
Band A
Lead Actions (Found system)
Conversions
Found193
New Registrations
Found97
New Customers
Found22
Marketing Spend
Google Ads$2,544
Payments Received
Found$151,203
Google Ads reports 95 conversions in June. Meta paused. Conversions here are orders / registrations, not web enquiries — never summed with the site-wide enquiry ledger.
Campaign · FoundGoogle Ads · 95 conversionsSpend $2,545CPC $4.50Meta paused
Commercial
FY26 Marketing Return
FY26 (Jul 2025 – Jun 2026)
Marketing spend
$37,785
→
Payments received
$2,384,241
Return
63×
Found platform payments received from marketed customers ÷ Found marketing spend, FY26 (Jul–Jun).
Trend
3-Year Monthly Series
PENDING — registrations bars + payments-received line (dual axis). Full 3-year Found series awaiting client dataset.