Section 08 · AI Search Visibility
AI Search Visibility
Trakkr-tracked visibility across the eight major AI answer engines, competitor share of voice, topic clusters, citation sources and — separately — GA4 AI-referred website traffic.
· Tracking commenced 19 March 2026 (partial month); first full reporting month April 2026. YoY comparisons available from April 2027.
· AI answers are non-deterministic — movements inside the stated ±5 pp noise band are sampling variance, not performance change.
· Most AI-answer exposure produces no website click; AI-referred traffic is a floor on the channel's influence, not its total.
Section A
Scorecard — Mention Rate leads · Trakkr Visibility Score is a vendor index
Mention Rate
share of tracked prompt-runs where Boral appears in the answer
61.0%
YoY available from Jul 2027n = 12,000 prompt-runs across 8 models · 31 days · noise band ±5 pp
Trakkr Visibility Score
Composite 0–100 index
Trakkrvendor index
57
YoY available from Jul 2027
Proprietary blended score — compare inputs, not vendor totals.
Competitive Rank
among tracked AU brands
#2 of 6
YoY available from Jul 2027
Tracked prompts 50
Prompt set v2 · deployed 2026-04-01
Tagged production set replacing v1 auto-generated prompts (22 prompts, 19 Mar 2026). Trends do not carry across the break.
Mention Rate — monthly trend
Grey region = no tracking. Hollow point = partial month. Vertical marker = prompt-set v2 baseline (2026-04-01).
Section B
Per-model breakdown — mention rate across the eight tracked engines
Mention Rate by model
Google AI Overviews
71.2%
ChatGPT
68.4%
Gemini
63.9%
Copilot
60.3%
Perplexity
58.1%
Claude
55.7%
Grok
49.2%
DeepSeek
41.6%
Models disagree with each other by design — divergence across engines is normal; track each model against its own history.
Section C
Competitor share of voice — curated Australian construction-materials set
| Rank | Brand | SoV % | MoM (pp) | Source |
|---|---|---|---|---|
| #1 | Boral | 28.4% | YoY available from Jul 2027 | Trakkr |
| #2 | Heidelberg Materials Australia incl. legacy Hanson entities | 24.1% | YoY available from Jul 2027 | Trakkr |
| #3 | Holcim Australia consolidated regional entities | 19.8% | YoY available from Jul 2027 | Trakkr |
| #4 | Adbri | 12.3% | YoY available from Jul 2027 | Trakkr |
| #5 | Cement Australia | 9.7% | YoY available from Jul 2027 | Trakkr |
| #6 | Barro Group | 5.7% | YoY available from Jul 2027 | Trakkr |
| Check — sums to 100.0% | 100.0% | balanced | ||
Curation noteGlobal entities with no Australian operations excluded; regional aliases consolidated per curation log (see /docs/aeo-curation). Set reviewed May 2026.
Section D
Topic clusters — AEO prompt-tag taxonomy
Strongest cluster · Brand & perception — 74.6% mention rate
Weakest cluster · Local discovery — 42.1% mention rate
AEO prompt-tag taxonomy — differs from Salesforce divisions, SEO units and website product sections.
| Cluster | Prompts | Mention Rate | MoM (pp) | Leading brand |
|---|---|---|---|---|
| Concrete | 8 | 66.2% | YoY available from Jul 2027 | Boral |
| Low-carbon concrete | 5 | 71.8% | YoY available from Jul 2027 | Boral |
| Cement | 6 | 58.4% | YoY available from Jul 2027 | Cement Australia |
| Asphalt | 5 | 52.1% | YoY available from Jul 2027 | Fulton Hogan · untracked |
| Quarry & Aggregates | 6 | 55.7% | YoY available from Jul 2027 | Heidelberg Materials Australia |
| Lime | 3 | 48.9% | YoY available from Jul 2027 | Adbri |
| Packaged Products | 4 | 63.5% | YoY available from Jul 2027 | Boral |
| Recycling | 3 | 44.3% | YoY available from Jul 2027 | Repurpose It · untracked |
| Local discovery | 5 | 42.1% | YoY available from Jul 2027 | Boral |
| Brand & perception | 5 | 74.6% | YoY available from Jul 2027 | Boral |
| Check — prompts sum to 50 | 50 | balanced | ||
Section E
Citations — what AI answers actually reference
Citation share by source type
- News/editorial31.4%
- Industry/trade24.6%
- Reviews/directories17.2%
- Own site14.0%
- Other12.8%
Top cited domains
share of Boral-mention citations pointing to each domain
boral.com.au
14.0%
concrete.net.au
9.1%
architectureau.com
7.4%
infrastructuremagazine.com.au
6.8%
smh.com.au
5.9%
afr.com
5.1%
engineersaustralia.org.au
4.6%
wikipedia.org
4.2%
Own-domain citation rate
14.0%
boral.com.au cited in 14.0% of Boral mentions
share of Boral mentions citing boral.com.au · the site's direct influence on AI answers
YoY available from Jul 2027Trakkr
Section F
Perception & Data Quality
How AI models describe Boral
AI models describe Boral as Australia's largest integrated construction materials supplier, with particular strength attributed to concrete and low-carbon product lines. Sentiment is broadly neutral-to-positive; sustainability commentary has increased month-on-month, though several models still surface legacy North American product references.
Scale & national footprintLow-carbon concrete leadershipCustomer service consistencyUS-brand conflation (Westlake Royal)
Data quality — US brand conflation
Monitoring metric, not a performance metric
6.0%
YoY available from Jul 2027Boral-branded roofing/siding products still trade in North America under Westlake Royal following the 2021 divestment. Some AI 'Boral' mentions reference those products, not the client.
Website impact — GA4
Section G
AI-referred traffic — visits from AI answer engines · GA4, not Trakkr
AI-Referral Sessions
1,284
+61.2%YoY
+18.4%MoM
Key Events
78
+73.5%YoY
+22.1%MoM
Key Event Rate
6.1%
+7.6 ppYoY
+3.1 ppMoM
Volume vs Efficiency
Sessions +61.2% · KE Rate +7.6%
Volume and efficiency moving together — clean growth.
Top landing pages — AI-referred sessions
GA4| Path | Sessions |
|---|---|
| /products/concrete/envirocrete | 214 |
| /products/concrete | 186 |
| /sustainability/lower-carbon-concrete | 152 |
| /about-boral | 118 |
| /find-a-branch | 94 |
AI referrer domains countedchatgpt.com · perplexity.ai · gemini.google.com · copilot.microsoft.com
These sessions are excluded from the Referral channel elsewhere in this report to prevent double counting.
Exposure without clicks is this channel's normal mode — visibility (above) and traffic (here) answer different questions. Commentary must not imply monthly causation between them.
Section H
Actions log
Open (5)
- Publish low-carbon concrete case-study cluster (5 pages) to strengthen the Concrete leadership signal in AI answers.AscetHigh
- Add structured data (Product + FAQ) to Envirocrete range pages — improves eligibility for AI citations.AscetHigh
- Draft take-down / disambiguation note for AI models re: Westlake Royal 'Boral' products.AscetMedium
- Expand local-discovery prompt coverage to include Perth and Adelaide metros.TrakkrMedium
- Establish quarterly review of tracked competitor set (curation log).TrakkrLow
Completed (3)
- Deployed v2 tagged prompt set (50 prompts) replacing auto-generated v1.Trakkrcompleted 2026-04-01
- Consolidated Heidelberg Materials / legacy Hanson competitor aliases.Ascetcompleted 2026-05-14
- Excluded global cement majors with no AU footprint from SoV set.Ascetcompleted 2026-05-09
- Mention Rate (Trakkr)
- The share of tracked prompt-runs where Boral appears anywhere in the AI answer. Auditable, tool-portable primary metric.
- Trakkr Visibility Score (Trakkr)
- Trakkr's proprietary 0–100 blended index. Treat as a vendor summary; compare underlying inputs (mention rate, citation share) across periods, not the composite across vendors.
- Share of Voice (Trakkr)
- Boral's share of brand mentions within the curated Australian competitor set. Global entities with no AU operations are excluded.
- Citation share (Trakkr)
- Distribution of underlying URLs cited by AI answers when Boral is mentioned, grouped by source type or domain.
- Own-domain citation rate (Trakkr)
- Share of Boral-mention citations that point to boral.com.au — a direct read on the site's influence on AI answers.
- US-conflation rate (Trakkr)
- Share of Boral mentions that reference the divested North American Boral-branded products (now Westlake Royal). Data-quality monitoring only, not a performance metric.
- AI-referral sessions (GA4)
- GA4 sessions with a referrer in the AI answer-engine set (ChatGPT, Perplexity, Gemini, Copilot). Excluded from the Referral channel elsewhere to prevent double counting.