Section 08 · AI Search Visibility
AI Search Visibility
Trakkr-tracked visibility across the eight major AI answer engines, competitor share of voice, topic clusters, citation sources and — separately — GA4 AI-referred website traffic.
· Tracking commenced 19 June 2026 (partial month). June figures cover 12 days on the v1 auto-generated prompt set. First full reporting month: July 2026. YoY comparisons available from July 2027. No MoM comparisons this month.
· AI answers are non-deterministic — movements inside the stated ±5 pp noise band are sampling variance, not performance change.
· Most AI-answer exposure produces no website click; AI-referred traffic is a floor on the channel's influence, not its total.
Section A
Scorecard — Mention Rate leads · Partial month — no MoM comparisons this period
Tracking windowTracking commenced 19 June 2026 (partial month). June figures cover 12 days on the v1 auto-generated prompt set. No MoM comparisons this month.
Mention Rate
share of tracked prompt-runs where Boral appears in the answer
60.7%
Partial month · no MoMn = 2,112 prompt-runs · 22 prompts × 8 models × 12 days · noise band ±5 pp
Average rank when mentioned: 3.12
Trakkr Visibility Score
Composite 0–100 index
Trakkrvendor index
—
Pendingvendor score not exported
Competitive position
curated Australian set
#1
Rendered via the Competitive Visibility table below — raw rank not a card.
Tracked prompts 22 · untagged (v1 auto-generated)
Prompt set v1 · tracking start 2026-06-19
Auto-generated, untagged. v2 tagged 50-prompt set pending deployment (reconfiguration worksheet complete) — will unlock topic clusters and clean baselines.
Mention Rate — monthly trend
Grey region = no tracking. Hollow point = partial month. First full reporting month: July 2026.
Section B
Per-model breakdown — mention rate across the eight tracked engines
Mention Rate by model
Perplexity
86.0%
OpenAI (ChatGPT)
73.1%
Google AI Overviews
70.8%
Grok
60.6%
Meta
58.3%
Anthropic (Claude)
53.4%
Gemini
50.0%
DeepSeek
33.7%
Models disagree with each other by design — divergence across engines is normal; track each model against its own history.
Section C
Competitive Visibility — Trakkr Visibility Score · curated Australian set (not a share)
| Rank | Brand | Visibility Score | MoM (pp) | Source |
|---|---|---|---|---|
| #1 | Boral | 59.9 | YoY available from Jul 2027 | Trakkr |
| #2 | Holcim Australia | 30.2 | YoY available from Jul 2027 | Trakkr |
| #3 | Heidelberg Materials | 25.4 | YoY available from Jul 2027 | Trakkr |
| #4 | Cement Australia | 16.2 | YoY available from Jul 2027 | Trakkr |
| #5 | Fulton Hogan | 15.3 | YoY available from Jul 2027 | Trakkr |
| #6 | Adbri | 13.1 | YoY available from Jul 2027 | Trakkr |
Curation & scoring noteScores are per-entity Trakkr visibility, not shares — they do not sum to 100. Raw export fragments brands across aliases (Holcim ×5 rows incl. LafargeHolcim and ECOPact; Heidelberg/Hanson ×6 rows); primary entities shown pending in-platform consolidation. Global entities with no Australian market overlap (Cemex, Vulcan Materials, Martin Marietta, CRH) excluded from this view.
Section D
Topic clusters — v1 prompts untagged — clusters activate with v2 tagged set
Pending populationTrakkr
v1 prompts are untagged — topic clusters activate once the v2 tagged prompt set deploys. Real signal for now: comparison/brand prompts run 79–84% mention rate; recycled/eco-alternative prompts run 29–39%.
Section E
Citations — what AI answers actually reference
Citation share by source type
Pending
type classification not in export
Top cited domains
share of Boral-mention citations pointing to each domain
boral.com.au
9.9%
holcim.com.au
5.3%
sciencedirect.com
4.7%
youtube.com
4.0%
holcim.com
1.6%
hymix.com.au
1.4%
facebook.com
1.3%
soilworx.com.au
1.1%
alexfraser.com.au
1.1%
peelresource.com.au
1.1%
Own-domain citation rate
9.9%
boral.com.au cited in 9.9% of Boral mentions
boral.com.au · 1,415 citations · 53 unique pages · the site's direct influence on AI answers
YoY available from Jul 2027Trakkr
Section F
Perception & Data Quality
Pending populationTrakkr
Perception summary and the US-conflation monitoring metric are both not measurable from current exports. These modules activate once Trakkr exports perception themes and the Westlake Royal disambiguation classifier.
Website impact — GA4
Section G
AI-referred traffic — visits from AI answer engines · GA4, not Trakkr
Pending — GA4 wave 3GA4
GA4 AI-referral population arrives in wave 3 (pending key-event curation sign-off + AU-scope confirmation). Referrer domains will be excluded from the Referral channel to prevent double counting.
Section H
Actions log
Open (5)
- Deploy v2 tagged 50-prompt set (reconfiguration worksheet complete) — unlocks topic clusters and clean baselines.TrakkrHigh
- Investigate July mention-rate decline — 60.7% (June partial) → 47.2% July-to-date; weekly trend 77.3 → 55.1 → 50.4 → 46.4; likely v1 prompt-mix/model drift.AscetHigh
- Consolidate competitor aliases in Trakkr per the curation map (Holcim ×5, Heidelberg/Hanson ×6).AscetMedium
- Strengthen recycled-aggregates content — weakest real prompts (29–39% mention) are all recycling / eco-alternatives.AscetMedium
- Quarterly competitor-set review (curation log).TrakkrLow
Completed (1)
- Tracking commenced 19 Jun 2026 (v1, 22 prompts, 8 models).Trakkrcompleted 2026-06-19
- Mention Rate (Trakkr)
- The share of tracked prompt-runs where Boral appears anywhere in the AI answer. Auditable, tool-portable primary metric.
- Trakkr Visibility Score (Trakkr)
- Trakkr's proprietary 0–100 blended index. Treat as a vendor summary; compare underlying inputs (mention rate, citation share) across periods, not the composite across vendors.
- Share of Voice (Trakkr)
- Boral's share of brand mentions within the curated Australian competitor set. Global entities with no AU operations are excluded.
- Citation share (Trakkr)
- Distribution of underlying URLs cited by AI answers when Boral is mentioned, grouped by source type or domain.
- Own-domain citation rate (Trakkr)
- Share of Boral-mention citations that point to boral.com.au — a direct read on the site's influence on AI answers.
- US-conflation rate (Trakkr)
- Share of Boral mentions that reference the divested North American Boral-branded products (now Westlake Royal). Data-quality monitoring only, not a performance metric.
- AI-referral sessions (GA4)
- GA4 sessions with a referrer in the AI answer-engine set (ChatGPT, Perplexity, Gemini, Copilot). Excluded from the Referral channel elsewhere to prevent double counting.