Section 09 · Product Performance · Concrete
Concrite
Most Boral products live on SEPARATE GA4 properties (their own universes) — property figures are NEVER summed into the site-wide totals. Only path-subset products (Decorative) roll up into boral.com.au.
Band B
Website — Concrite GA4 property
New Users
1,041
Conversions
24
Conversions rate
1.2%
Native metric label: Conversions — see hub note on property configuration differences.
Band D
Paid Media — Product Campaign(s)
| Campaign | Platforms | Spend | Primary Result | CPC | Flags |
|---|---|---|---|---|---|
| Concrite | Google | $924 | 6 conversions | $2.36 | — |