Section 09 · Product Performance · Concrete

Boral Low Carbon Concrete

All figures on this page are subsets of the site-wide sections — product pages do not sum to report totals.

Band A

Product Lead Actions

GA4

+18.4%YoY

+8.2%MoM

Quote Submissions

GA4

+24.2%YoY

+10.8%MoM

Phone Clicks

GA4

+9.6%YoY

+4.8%MoM

Salesforce product leads — pending product-level attribution (requires a Salesforce product field or a product-interest form field)Page-path attribution — actions fired on this product's pages; forms on generic URLs are not captured here

18-month lead actions

Feb 26:Envirocrete Story YT flightMay 26:Sustainability report launch

Band B

Website

Subset of the Concrete division content group

Product Sessions

GA4

4,180

+18.4%YoY

+6.2%MoM

New Users

GA4

3,240

+17.2%YoY

+5.8%MoM

Engaged Sessions

GA4

2,780

+19.6%YoY

+7.4%MoM

Key Events

GA4

264

+21.2%YoY

+8.8%MoM

KE Rate

GA4

6.3%

+0.2 ppYoY

+0.2 ppMoM

Path	Sessions	YoY	Key Events
/products/concrete/envirocrete	1,620	+21.2%	108
/products/concrete/envirocrete-plus	980	+16.8%	64
/products/concrete/advanced/envisia	760	+14.8%	48
/sustainability/sustainable-products	540	+22.6%	32
/products/concrete/envirocrete/case-studies	280	+8.4%	12
TOTAL (top 5)	4,180	—	264

Top-5 subset of product sessions (4,180).

Band C

Channels — Product Acquisition

Channel	Sessions	Share	YoY · MoM	Key Events
Organic Search	2,340	56.0%	+21.2%YoY +5.8%MoM	158
Direct	720	17.2%	+8.8%YoY +2.4%MoM	38
Paid Search	420	10.0%	+24.6%YoY +8.4%MoM	28
Referral	280	6.7%	+12.4%YoY +3.6%MoM	18
Organic Social	220	5.3%	+28.4%YoY +12.8%MoM	12
AI & Emerging	140	3.3%	+64.0%YoY +21.2%MoM	10
Other	60	1.4%	-2.4%YoY -3.2%MoM	0
TOTAL	4,180	= product sessions	—	264

Session source for landings on this product's pages. Rows ≥1% share; remainder rolled into "Other".

Band D

Paid Media — Product-tagged Campaigns

Subset of the Paid Media campaign portfolio

Campaign	Platform	Objective	Spend	YoY · MoM	Primary Result	Cost / Result	Flags
YouTube · Envirocrete Story	YouTube	Awareness	$12,800	n/aYoY +8.4%MoM	412,000 video views	CPV $0	—
TOTAL (spend only)			$12,800		—	—

Platform-reported results use different attribution (Meta / LinkedIn include view-through) and are never totalled across platforms.

GA4 Paid Key Events (product pages)

GA4

+24.6%YoY

+8.4%MoM

Band E

SEO — Product Query Cluster

Query sub-cluster — reconciles into the Concrete unit

Cluster Clicks

GSC

1,820

+19.6%YoY

+4.8%MoM

Impressions

GSC

62,400

+16.4%YoY

+3.6%MoM

CTR

GSC

2.9%

+0.2 ppYoY

+0.0 ppMoM

Top 3

queries

4–10

queries

11–20

queries

Query	Clicks	YoY
low carbon concrete	420	+24.6%
envirocrete	380	+18.4%
envirocrete plus	240	+21.2%
sustainable concrete	180	+14.8%
green concrete mix	120	+8.6%

cluster clicks 1,820 ≤ Concrete unit 8,420

Trakkr cluster: Low-carbon concrete — see AI Search Visibility

Band F

States

State	Sessions	% of Product Sessions
NSW	1,420	34.0%
VIC	1,040	24.9%
QLD	680	16.3%
WA	420	10.0%
SA	240	5.7%
ACT	140	3.3%
TAS	80	1.9%
NT	40	1.0%
Unknown	120	2.9%
TOTAL	4,180	= product sessions

GA4 geography — IP-derived, approximate