Section 09 · Product Performance · Concrete
Boral Low Carbon Concrete
Most Boral products live on SEPARATE GA4 properties (their own universes) — property figures are NEVER summed into the site-wide totals. Only path-subset products (Decorative) roll up into boral.com.au.
Band A
Product Lead Actions
Product Lead Actions
GA468
n/aYoY
—MoM
Quote Submissions
GA468
n/aYoY
—MoM
Phone Clicks
GA40
n/aYoY
—MoM
Salesforce product leads — pending product-level attribution (requires a Salesforce product field or a product-interest form field)Page-path attribution — actions fired on this product's pages; forms on generic URLs are not captured here
18-month lead actions
Feb 26:Envirocrete Story YT flightMay 26:Sustainability report launch
Band B
Website
Product Sessions
GA44,079
+126.1%YoY
-12.5%MoM
New Users
GA44,079
+126.1%YoY
-12.5%MoM
Engaged Sessions
GA41,015
n/aYoY
—MoM
Key Events
GA468
+142.9%YoY
-9.3%MoM
KE Rate
GA40.6%
n/aYoY
—MoM
| Path | Sessions | YoY | Key Events |
|---|---|---|---|
| /products/concrete/envirocrete | 1,620 | +21.2% | 108 |
| /products/concrete/envirocrete-plus | 980 | +16.8% | 64 |
| /products/concrete/advanced/envisia | 760 | +14.8% | 48 |
| /sustainability/sustainable-products | 540 | +22.6% | 32 |
| /products/concrete/envirocrete/case-studies | 280 | +8.4% | 12 |
| TOTAL (top 5) | 4,180 | — | 264 |
Top-5 subset of product sessions (4,079).
Band C
Channels — Product Acquisition
| Channel | Sessions | Share | YoY · MoM | Key Events |
|---|---|---|---|---|
| Organic Search | 2,340 | 57.4% | +21.2%YoY +5.8%MoM | 158 |
| Direct | 720 | 17.7% | +8.8%YoY +2.4%MoM | 38 |
| Paid Search | 420 | 10.3% | +24.6%YoY +8.4%MoM | 28 |
| Referral | 280 | 6.9% | +12.4%YoY +3.6%MoM | 18 |
| Organic Social | 220 | 5.4% | +28.4%YoY +12.8%MoM | 12 |
| AI & Emerging | 140 | 3.4% | +64.0%YoY +21.2%MoM | 10 |
| Other | 60 | 1.5% | -2.4%YoY -3.2%MoM | 0 |
| TOTAL | 4,180 | ≠ product sessions (4,079) | — | 264 |
Session source for landings on this product's pages. Rows ≥1% share; remainder rolled into "Other".
Band D
Paid Media — Product-tagged Campaigns
| Campaign | Platforms | Spend | Primary Result | CPC | Flags |
|---|---|---|---|---|---|
| LCC/Envisia | GoogleYouTubeMetaLinkedIn | $12,302 | 75 conversions · 118,521 YT views | $4.31 | multi-platform |
| Category sheet — Low Carbon line | Google Search | $2,808 | position share | — | category |
| TOTAL (spend only) | $15,110 | — | — |
Platform-reported results use different attribution (Meta / LinkedIn include view-through) and are never totalled across platforms.
GA4 Paid Key Events (product pages)
GA475
n/aYoY
—MoM
Band E
SEO — Product Query Cluster
PENDING — GSC low-carbon cluster to be curated (Prompt 3). Cluster clicks, impressions, CTR and rank distribution unpublished.
Trakkr Low-carbon cluster — Boral leads at strong mention rate (see AI Visibility)Band F
States
| State | Sessions | % of Product Sessions |
|---|---|---|
| Pending | 4,079 | 100.0% |
| TOTAL | 4,079 | = product sessions |
GA4 geography — IP-derived, approximate