Section 09 · Product Performance · Concrete
Boral Evolve
Most Boral products live on SEPARATE GA4 properties (their own universes) — property figures are NEVER summed into the site-wide totals. Only path-subset products (Decorative) roll up into boral.com.au.
Band B
Website — Boral Evolve GA4 property
New Users
131
Key events
5
Key events rate
1.4%
launch month — rates provisional
Launch month — low-volume rate suppression applies
Native metric label: Key events — see hub note on property configuration differences.
Band D
Paid Media — Product Campaign(s)
| Campaign | Platforms | Spend | Primary Result | CPC | Flags |
|---|---|---|---|---|---|
| Boral Evolve | Google | $1,514 | 5 key events | $9.01 | launch |