SEO & Organic
Two systems, two views. GA4 organic behaviour across all engines; Search Console clicks and rank behaviour on Google. Position is reported honestly — always beside the impressions delta, and coloured on an inverted scale where lower is better.
Google Search Performance
Google's own search ledger — clicks, impressions and rankings on Google Search only.
13-month Search Console Trend
Clicks (bars) · Impressions (solid line, right axis) · Avg Position (dashed, inverted right axis so up = better).
Ranking Distribution — query counts
The honest view of ranking progress — buckets computed from the June top-query set. Top-1000 queries = 37% of clicks; distribution is head-weighted.
Top queries — June 2026
Top 12 queries by clicks from the June GSC export. Annotations flag divested-product demand and likely internal-traffic bleed.
| Query | Clicks | Position | Note |
|---|---|---|---|
| boral | 3,300 | 2.95 | — |
| boral concrete | 1,200 | 1.30 | — |
| boral exposed aggregate | 406 | 1.23 | — |
| boral careers | 356 | 1.92 | — |
| boral jobs | 244 | 1.65 | — |
| boral exposed aggregate colours | 234 | 2.63 | — |
| boral bricks | 227 | 8.48 | Divested-product demand — Boral exited bricks; consider disambiguation content. |
| exposed aggregate concrete | 211 | 5.86 | — |
| boral quarries | 142 | 3.89 | — |
| boral limited | 134 | 1.20 | — |
| boral intranet | 132 | 2.14 | Likely internal staff traffic — confirm internal-IP filter on the property. |
| boral australia | 119 | 6.93 | — |
Brand vs Non-Brand
Brand/non-brand split requires the full-dataset GSC regex — the top-1000 query export covers only 37% of clicks and overstates brand share. The client's current curated tiles (Brand 11,169 / Non-Brand 5,087) cover 43% of clicks and misclassify some terms (e.g. CEO name 'vik bansal' as generic). The report will use a documented regex once confirmed.
· Search Console retains 16 months of history — trends show 13 months. Current export = 3 months (May–Jun 2026 + Apr), YoY unavailable until the comparative export lands.
· Google Search only; other engines appear in the GA4 section below.
Site Impact & Organic Sources
GA4 organic population pending key-event curation sign-off + AU-scope confirmation (wave 4).
Business Unit Mini Dashboards
Per-unit GSC export outstanding. Per-unit dashboards (Brand, Cement, Concrete, Asphalt, Quarries & Recycling) will populate once each unit's isolated GSC export lands. Query classification precedence, taxonomy note and reconciliation row are unchanged.