Section 07 · Brand Sentiment
Brand Sentiment
Earned-media listening from Brandwatch Consumer Research (BW-CR). Net sentiment for June 2026 is +21% (26% positive · 69% neutral · 5% negative).
Section D
Social Sentiment Snapshot — social mentions only
Mention Volume
Social channels only.
189
—vs prior year
Sentiment split
Net sentiment = (positive − negative) ÷ total mentions
Positive 26%
Neutral 69%
Negative 5%
21.0%
Net sentiment
—13-month sentiment trend
Stacked mentions by class.
Top positive driver · Sustainability / low-carbon commentary — top positive driver on social channels.
Top negative driver · Transport/driver complaints — recurring theme across social mentions.
Automated sentiment classification — indicative, not exact; neutral-heavy by nature. Scoped to social channels only. Full listening analysis including share of voice, themes and competitor comparison: Brand Sentiment section →
Mention volume — 13 months
Volume trend, on its own axis
Volume is reported separately from sentiment so a spike is not confused with a swing in tone. June ≈ 189 mentions.
Oct 25 · 758 mentions
Volume spike — annotate cause (event log pending).
Feb 26 · 737 mentions
Volume spike — annotate cause (event log pending).
Negative drivers
- Transport/driver complaints
- Seven Group (SGH) management criticism
- Pricing versus quality
Positive drivers
- Sustainability / low-carbon
- Scale / national footprint
Source · Brandwatch Consumer Research (BW-CR). X/Twitter is being decommissioned as a tracked channel.