Section 07 · Brand Sentiment
Brand Sentiment
Earned-media listening from Brandwatch Consumer Research. Scoped to social channels; share of voice, themes and competitor comparison to follow.
Section D
Social Sentiment Snapshot — social mentions only
Mention Volume
Social channels only.
3,240
+18.4%vs prior year
Sentiment split
Net sentiment = (positive − negative) ÷ total mentions
Positive 24%
Neutral 68%
Negative 8%
16.0%
Net sentiment
+3.8%13-month sentiment trend
Stacked mentions by class.
Top positive driver · Berrima cement works carbon-reduction video generated broad positive replies on LinkedIn and Instagram.
Top negative driver · Small cluster of Facebook comments concerning noise complaints at a Sydney batching plant — 42 mentions, contained.
Automated sentiment classification — indicative, not exact; neutral-heavy by nature. Scoped to social channels only. Full listening analysis including share of voice, themes and competitor comparison: Brand Sentiment section →