Report period
June 2026 · 1–30 June
Boral
Monthly Business Review — June 2026 · 1–30 June
Ascet Digital
Section 01 · Executive Summary

Executive Summary

Weighted inverted pyramid: Leads & Pipeline first, then Website, Channels, States, Paid Media, Social, SEO and AEO. Every figure binds to its owning section — the exec page holds no private copies.

Band A
Leads & Pipeline
Demand capture — the most commercially honest read of the month. Not to be labelled 'Sales' or 'Revenue' until Salesforce opportunity linkage is confirmed.
Total Web Enquiries
SF
903
+70.1%YoY
+5.0%MoM
Qualified — matured cohorts
SF
922
n/aYoY
—MoM
Lead Actions
GA4
5,060
+15.1%YoY
+5.3%MoM
Qualification Rate — matured cohorts
SF
60.0%
—MoM
Pipeline value — available when Salesforce opportunity linkage is confirmedWon revenue — available when Salesforce opportunity linkage is confirmed

Qualification reported on matured cohorts (≥90 days); recent months remain in triage and are excluded from rate calculations.

Salesforce Web Leads — 13-month trend
Bars: SF Web Enquiries · Dashed: Qualified (matured cohorts) · Shaded: AU construction shutdown
SF
Web Leads & Calls
Band B
Website
AU scopeGA4 source: Looker 'Boral Australia'. New users 84,963 — differs from the client MBR's AU figure (57,617); scope reconciliation pending. Figures shown as exported.
Key-event curationGA4 'conversions' shown in two forms — raw platform total (auto-events included) and curated lead events. Canonical key events pending curation sign-off.
New Users
GA4
84,963
+76.7%YoY
—MoM
Engaged Sessions
GA4
41,787
+9.7%YoY
Views
GA4
181,246
+5.5%MoM
Key Event Rate
GA4
PENDING
activates on curation sign-off

Volume vs Efficiency — New Users +76.7% YoY — Key-Event rate PENDING curation sign-off; do not compute from the raw 13,023 platform total.

Website Performance
Band C
Channels
AU scopeGA4 source: Looker 'Boral Australia'. New users 84,963 — differs from the client MBR's AU figure (57,617); scope reconciliation pending. Figures shown as exported.
Key-event curationGA4 'conversions' shown in two forms — raw platform total (auto-events included) and curated lead events. Canonical key events pending curation sign-off. Key-event columns show GA4 raw conversions (polluted).
New-user share by channel (Jun 26)
GA4⚠ reconciliation off by 535 NU / 7612 KE
Channel
New Users
YoY · MoM
Key Events
YoY · MoM
KE Rate
DirectBest KE rate
28,845
n/aYoY
—MoM
0
n/aYoY
—MoM
0.0%
Organic Search
27,902
n/aYoY
—MoM
2,100
n/aYoY
—MoM
0.0%
Paid Social
20,494
n/aYoY
—MoM
46
n/aYoY
—MoM
0.0%
Unassigned
2,880
n/aYoY
—MoM
0
n/aYoY
—MoM
0.0%
Paid Search
1,342
n/aYoY
—MoM
0
n/aYoY
—MoM
0.0%
Organic Social
1,300
n/aYoY
—MoM
0
n/aYoY
—MoM
0.0%
Referral
1,198
n/aYoY
—MoM
0
n/aYoY
—MoM
0.0%
AI AssistantBiggest riser
467
n/aYoY
—MoM
92
n/aYoY
—MoM
0.0%
TOTAL
84,963
+76.7%YoY
—MoM
9,850
n/aYoY
—MoM
6.2%
KE Rate = key events ÷ sessions. Efficiency highlight (Best KE rate) considers channels ≥5% of new-users. Riser computed from prior-month share of new users, excluding channels >40% share (dominant channel). Faller from full set.
Website Performance
Deep dives: SEO & Organic · Paid Media · Organic Social · AI Search Visibility
Band D
Operating Regions
Operating Region
Qualified (matured cohorts)SF
YoY · MoM
% of Qualified
NSW Metro
112
+9.2%YoY
+3.5%MoM
22.4%
VIC Metro
78
+8.1%YoY
+3.1%MoM
15.6%
SEQ
65
+12.6%YoY
+4.8%MoM
13.0%
WA
58
-2.4%YoY
-1.4%MoM
11.6%
NSW Country
48
+7.6%YoY
+1.8%MoM
9.6%
VIC Country
40
+5.8%YoY
+2.0%MoM
8.0%
SA
38
+4.8%YoY
+1.8%MoM
7.6%
QLD Country
32
+8.4%YoY
+2.8%MoM
6.4%
TAS
15
+15.6%YoY
+7.6%MoM
3.0%
ACT
11
+9.8%YoY
+5.2%MoM
2.2%
Unknown
4
+2.2%YoY
+0.8%MoM
0.8%
TOTAL
501—100.0%
Salesforce regions; GA4 reports states — related but not identical geographies. Unknown pinned last.
Strongest over-indexing state
GA4 — state level
NSW
+1.7 pp
KE share 34.7% · Session share 33.0%
Web Leads & CallsWebsite Performance
Band P
Paid Media
Paid Media
Total Spend
platform billing
$50,266
scope under confirmation · no YoY (prior-year paid data n/a)
Pacing vs Budget
platform billing
PENDING
Monthly budget figure outstanding
GA4 Paid Key Events
GA4
PENDING
Gated on GA4 wave / key-event curation
Blended Cost per Key Event
GA4
PENDING
Depends on GA4 paid key events
Platform
Spendplatform billing
Share
Multi-platform / awareness
$36,491
72.6%
Google
$8,173
16.3%
Category search
$5,080
10.1%
Google Search
$1,768
3.5%
Meta
$603
1.2%
TOTALscope under confirmation
$52,115100.0%
Spend is the only figure summable across platforms. Multi-platform campaigns (LCC, Decorative, SEQ, 80th Anniversary) are pooled rather than fractionally split — see the Paid Media section.
2 flags:Aspire spending $1,619/mo at $11.09 CPC with zero results (property tracking broken)LCC/Envisia is the flagship spend at $12,302
Band E
Social
Platform
Engage./Post
Impressions / Views
Reach
Engagements
Engagement Rate
LinkedIn
495.6
18 posts
182,400
impressions
not provided by platform8,920
4.9%
of impressions
+0.3 pp vs own 6-mo
Instagram
130.0
14 posts
52,800
impressions
38,5001,820
4.7%
of reach
+0.3 pp vs own 6-mo
Facebook
103.3
12 posts
94,200
impressions
42,1001,240
1.3%
of impressions
+0.0 pp vs own 6-mo
TikTok
1020.0
6 posts
84,600
video views
not provided by platform6,120
7.2%
of video views
+0.3 pp vs own 6-mo
TOTAL
362.0
network engagements ÷ posts
414,000
activity sum — mixed denominators
—18,100—
Engagement-rate denominators differ by platform; each platform is assessed against its own 6-month baseline, never ranked against others. Reach is deduplicated per platform and cannot be summed across platforms — audiences overlap.
Net Sentiment
BW-CR
21%
—
Network engagements: 18,100 · Net follower growth 1,040
Organic Social
Band F
SEO
Brand vs Non-Brand
GSC
Segment
Clicks
YoY · MoM
Impressions
MoM
CTR
Click Share
Brand
12,000
+8.2%YoY
+2.4%MoM
180,000
+1.8%
6.67%
29.7%
Non-Brand
33,000
+13.2%YoY
+4.2%MoM
1,620,000
+2.9%
2.04%
81.7%
TOTAL
40,374
n/aYoY
+0.3%MoM
1,140,000
-8.8%
3.53%100.0%
Division extract
SEO taxonomy — differs from SF divisions & website sections
Unit
Clicks
MoM
In Top 3
Brand
12,000
+2.4%
96
Cement
5,400
+4.8%
38
Concrete
14,800
+4.1%
98
Asphalt
6,200
+5.2%
42
Quarries & Recycling
4,100
+3.2%
33
Other non-brand
-2,126——
TOTAL
40,374
+0.3%
307
Unit rows + Other non-brand === total GSC clicks. No average-position figures — rankings referenced via top-3 counts only.
Organic Key Events
GA4
2,100
n/aYoY
—MoM
Canonical Organic Search row
SEO & Organic
Band G
AEO
AI Mention Rate
TRAKKR
Partial month · no MoM
Competitive Visibility
TRAKKR
#1 of 6 — curated set
AI-Referral Sessions
GA4
GA4 pending — wave 3
AI-Referral Key Events
GA4
GA4 pending — wave 3
AI Search Visibility

Top Wins

  1. 1
    Total Web Enquiries reached a record 903 in June 2026 (+5.0% MoM vs 860; +70.1% YoY vs 531) [SF] — the highest month on the 13-month record.
  2. 2
    Matured-cohort qualification rate sits at 59.9% across the Jun-25 → Mar-26 cohorts (Qualified 922 · Unqualified 616) [SF] — provisional pending the seven-status Expired split.
  3. 3
    Boral leads AI answer visibility at 60.7% mention rate across 2,112 tracked runs [TRAKKR] — roughly double Holcim's Trakkr visibility score (59.9 vs 30.2) on the curated Australian set.

Top Opportunities

  1. 1
    Recycling / eco-alternative prompts are Boral's weakest AI surface — real prompt-level signal shows 29–39% mention rate versus 60.7% overall [TRAKKR]; sharpen recycled-aggregates content and Envisia low-carbon evidence pages.
  2. 2
    FY26 web-enquiry FYTD is 8,373 against an 8,383 target (99.9% of target with one month reported on the 13-month client construction) [SF] — trajectory is on target; watch July for prompt-set v2 impact on AI visibility.
  3. 3
    Deploy Trakkr v2 tagged prompt set (reconfiguration worksheet complete) — unlocks topic clusters, clean baselines and the July mention-rate investigation (60.7% June → 47.2% July-to-date, weekly 77.3 → 55.1 → 50.4 → 46.4).⚠ figure not in data: 77.3 · 55.1 · 50.4

Authored by Ascet Digital; figures validated against report data.

Powered by Ascet Digital · Salesforce and Trakkr figures are live client data; remaining sections pending population.