Report period
June 2026 · 1–30 June
Boral
Monthly Business Review — June 2026 · 1–30 June
Ascet Digital
Section 01 · Executive Summary

Executive Summary

Weighted inverted pyramid: Leads & Pipeline first, then Website, Channels, States, Paid Media, Social, SEO and AEO. Every figure binds to its owning section — the exec page holds no private copies.

Band A
Leads & Pipeline
Demand capture — the most commercially honest read of the month. Not to be labelled 'Sales' or 'Revenue' until Salesforce opportunity linkage is confirmed.
Total Web Enquiries
SF
962
+8.1%YoY
+2.6%MoM
Qualified — matured cohorts
SF
501
+9.8%YoY
+4.1%MoM
Lead Actions
GA4
5,060
+15.1%YoY
+5.3%MoM
Qualification Rate — matured cohorts
SF
58.2%
+1.4 ppMoM
Pipeline value — available when Salesforce opportunity linkage is confirmedWon revenue — available when Salesforce opportunity linkage is confirmed

Qualification reported on matured cohorts (≥90 days); recent months remain in triage and are excluded from rate calculations.

Salesforce Web Leads — 13-month trend
Bars: SF Web Enquiries · Dashed: Qualified (matured cohorts) · Shaded: AU construction shutdown
SF
Web Leads & Calls
Band B
Website
New Users
GA4
52,480
+14.1%YoY
+6.2%MoM
Engaged Sessions
GA4
71,930
+4.8%MoM
Key Events
GA4
9,850
+8.1%YoY
+3.1%MoM
Key Event Rate
GA4
6.2%
-1.0 ppMoM

Volume vs Efficiency — New Users +14.1% YoY / KE Rate -1.0 pp MoM — growth is outpacing conversion efficiency.

Website Performance
Band C
Channels
New-user share by channel (May 26)
GA4
Channel
New Users
YoY · MoM
Key Events
YoY · MoM
KE Rate
Organic Search
25,910
+13.2%YoY
+4.8%MoM
4,860
+7.6%YoY
+2.8%MoM
6.2%
Paid SearchBest KE rate
7,990
+15.6%YoY
+6.1%MoM
1,780
+10.8%YoY
+4.1%MoM
7.4%
Direct
7,470
+5.8%YoY
+2.4%MoM
1,410
+3.2%YoY
+1.2%MoM
6.3%
UnassignedBiggest faller
3,845
-1.4%YoY
-0.8%MoM
610
-4.1%YoY
-1.8%MoM
5.2%
Referral
2,850
+8.2%YoY
-1.4%MoM
480
+4.1%YoY
-3.8%MoM
5.6%
Organic Social
2,080
+17.4%YoY
+8.4%MoM
220
+9.1%YoY
+3.8%MoM
3.5%
Email
1,305
+8.8%YoY
+3.6%MoM
320
+6.2%YoY
+2.1%MoM
8.1%
Cross-network
605
+6.1%YoY
+2.2%MoM
92
+3.8%YoY
+0.8%MoM
5.1%
AI & Emerging
425
+78.4%YoY
+21.6%MoM
78
+52.0%YoY
+14.8%MoM
6.1%
TOTAL
52,480
+14.1%YoY
+6.2%MoM
9,850
+8.1%YoY
+3.1%MoM
6.2%
KE Rate = key events ÷ sessions. Efficiency highlight (Best KE rate) considers channels ≥5% of new-users. Riser computed from prior-month share of new users, excluding channels >40% share (dominant channel). Faller from full set.
Website Performance
Deep dives: SEO & Organic · Paid Media · Organic Social · AI Search Visibility
Band D
Operating Regions
Operating Region
Qualified (matured cohorts)SF
YoY · MoM
% of Qualified
NSW Metro
112
+9.2%YoY
+3.5%MoM
22.4%
VIC Metro
78
+8.1%YoY
+3.1%MoM
15.6%
SEQ
65
+12.6%YoY
+4.8%MoM
13.0%
WA
58
-2.4%YoY
-1.4%MoM
11.6%
NSW Country
48
+7.6%YoY
+1.8%MoM
9.6%
VIC Country
40
+5.8%YoY
+2.0%MoM
8.0%
SA
38
+4.8%YoY
+1.8%MoM
7.6%
QLD Country
32
+8.4%YoY
+2.8%MoM
6.4%
TAS
15
+15.6%YoY
+7.6%MoM
3.0%
ACT
11
+9.8%YoY
+5.2%MoM
2.2%
Unknown
4
+2.2%YoY
+0.8%MoM
0.8%
TOTAL
501—100.0%
Salesforce regions; GA4 reports states — related but not identical geographies. Unknown pinned last.
Strongest over-indexing state
GA4 — state level
NSW
+1.7 pp
KE share 34.7% · Session share 33.0%
Web Leads & CallsWebsite Performance
Band P
Paid Media
Paid Media
Total Spend
platform billing
$184,620
+13.2%YoY
+4.8%MoM
Pacing vs Budget
platform billing
95%
of $195,000 monthly budget
GA4 Paid Key Events
GA4
1,906
+10.4%YoY
+3.6%MoM
Blended Cost per Key Event
GA4
$96.86
+2.6%YoY
+1.2%MoM
total spend ÷ GA4 paid key events — floor-biased for social platforms
Platform
Spendplatform billing
YoY · MoM
Share
Google Search
$101,540
n/aYoY
+8.3%MoM
55.0%
YouTube
$22,154
n/aYoY
+22.4%MoM
12.0%
Meta
$33,231
n/aYoY
-1.0%MoM
18.0%
LinkedIn
$27,695
n/aYoY
+6.8%MoM
15.0%
TOTALmatches portfolio
$184,620—100.0%
Spend is the only figure summable across platforms; platform results use incompatible attribution — see the Paid Media section.
7 campaigns flagged this month:2 budget-limited3 ▲ swing2 new1 learning1 ▼ swing
Band E
Social
Platform
Posts
Impressions / Views
Reach
Engagements
Engagement Rate
LinkedIn
18
182,400
impressions
not provided by platform8,920
4.9%
of impressions
+0.3 pp vs own 6-mo
Instagram
14
52,800
impressions
38,5001,820
4.7%
of reach
+0.3 pp vs own 6-mo
Facebook
12
94,200
impressions
42,1001,240
1.3%
of impressions
+0.0 pp vs own 6-mo
TikTok
6
84,600
video views
not provided by platform6,120
7.2%
of video views
+0.3 pp vs own 6-mo
TOTAL
50
414,000
activity sum — mixed denominators
—18,100—
Engagement-rate denominators differ by platform; each platform is assessed against its own 6-month baseline, never ranked against others. Reach is deduplicated per platform and cannot be summed across platforms — audiences overlap.
Net Sentiment
BW-CR
16%
+2.1 pp
Network engagements: 18,100 · Net follower growth 1,040
Organic Social
Band F
SEO
Brand vs Non-Brand
GSC
Segment
Clicks
YoY · MoM
Impressions
MoM
CTR
Click Share
Brand
12,000
+8.2%YoY
+2.4%MoM
180,000
+1.8%
6.67%
26.7%
Non-Brand
33,000
+13.2%YoY
+4.2%MoM
1,620,000
+2.9%
2.04%
73.3%
TOTAL
45,000
+11.8%YoY
+3.7%MoM
1,800,000
+2.8%
2.50%100.0%
Division extract
SEO taxonomy — differs from SF divisions & website sections
Unit
Clicks
MoM
In Top 3
Brand
12,000
+2.4%
96
Cement
5,400
+4.8%
38
Concrete
14,800
+4.1%
98
Asphalt
6,200
+5.2%
42
Quarries & Recycling
4,100
+3.2%
33
Other non-brand
2,500——
TOTAL
45,000
+3.7%
340
Unit rows + Other non-brand === total GSC clicks. No average-position figures — rankings referenced via top-3 counts only.
Organic Key Events
GA4
4,860
+7.6%YoY
+2.8%MoM
Canonical Organic Search row
SEO & Organic
Band G
AEO
AI Mention Rate
TRAKKR
61.0%
YoY n/aYoY from month 13
Share of Voice
TRAKKR
#2 of 6 tracked brands (Mention Rate rank)
AI-Referral Sessions
GA4
1,284
+61.2%YoY
+18.4%MoM
AI-Referral Key Events
GA4
78
+52.0%YoY
+14.8%MoM
AI Search Visibility

Top Wins

  1. 1
    Qualified matured-cohort Salesforce leads reached 501 (+4.1% MoM) with matured qualification rate lifting to 58.2% (+1.4 pp) [SF] — pipeline is getting cleaner as well as larger.
  2. 2
    Non-brand clicks grew 4.2% MoM to 33,000 with 340 queries now ranking in Top 3 (+5.2% MoM) [GSC] — earned reach and earned ranking moving together.
  3. 3
    AI-referred sessions to boral.com.au reached 1,284 (+18.4% MoM) at a 6.1% key-event rate [GA4] — the AI channel is small but the most efficient acquisition source.

Top Opportunities

  1. 1
    Unassigned Salesforce division carries 64 leads at 42.1% qualification vs 58.2% matured-cohort site rate [SF] — routing on capture is the single highest-value pipeline change available.
  2. 2
    Grok mention rate down 7.3 pp to 49.2% on Trakkr — outside the ±5 pp noise band; investigate whether the v2 prompt set surfaces different Grok answer patterns.within noise band — restate on level or choose a clearer signal
  3. 3
    Trakkr Recycling cluster mention rate sits at 44.3% with an untracked brand leading (Repurpose It) [TRAKKR] — the risk is untracked leadership, not the delta; sharpen recycled-aggregates content.

Authored by Ascet Digital; figures validated against report data.

Powered by Ascet Digital · Figures reflect Australian traffic only · All data placeholder pending client population.
Powered by Ascet Digital · Figures reflect Australian traffic only · All data placeholder pending client population.