Web Leads & Calls
Salesforce web leads (ledger of record), website form activity (GA4), phone clicks and a per-state summary. These are measurement systems that count different things — never sum across them.
· Website form activity (GA4) and Salesforce web leads are different measurement systems and are not expected to match — the Salesforce ledger is the ledger of record.
· Lead statuses reported as at report generation; prior-month qualified/unqualified splits restate as leads are worked.
· Phone Clicks measure taps on website phone numbers — not connected calls, manually dialled calls, or calls from other surfaces.
Salesforce Web Enquiries — the enquiry ledger of record
Web-sourced enquiry records created in Salesforce. This is the marketing outcome. Sections below the demarcation line report assignment and qualification — operational context, not marketing performance.
Matured cards use ≥90-day cohorts; recent months remain in triage and are excluded from rate calculations.
Enquiries — FY Trend (Jul → Jun)
Red bars: current-FY enquiries. Outlined ghost bars: prior-FY same month. Dashed line: 3-month rolling average. Future months render as absent.
Shaded band: Dec–Jan AU construction shutdown (seasonal). Amber marker: event-log annotation. · FY26 target line at 8,383 (+30% on FY25 6,448). · Prior-FY ghost bars pending — FY25 monthly series awaiting export.
Enquiries by Business Division
Division × operating-region export outstanding — division splits, matrix and metro/regional table populate once the June export lands.
Division × Operating Region — Enquiry Heatmap
Division × operating-region export outstanding — division splits, matrix and metro/regional table populate once the June export lands.
Demarcation. Sections above report enquiry generation — the marketing outcome. Sections below report assignment and qualification — operational processes shown for context.
Cohort Status by Created Month
Each bar's total equals that month's enquiry count. Recent months are still resolving — read the maturity chips below before comparing rates.
Seven-status as-at export outstanding — Operations Context populates once the split lands.
Ops annotationJune month-end unassigned by division: Concrete 163 · Quarries 51 · Asphalt 71 · Recycling 22 · Cement 34 [SF]
Form Activity (GA4) — the behaviour ledger
Website form behaviour — the behaviour ledger. GA4 form counts differ from Salesforce enquiry counts; they are different measurement systems, and the Salesforce ledger above is the ledger of record.
Form Submissions — 18-Month Trend
Monthly form submissions with a 3-month rolling average. Amber markers flag the AU construction shutdown window.
Submissions by Form Type
| Type | Submissions | Share | YoY · MoM |
|---|---|---|---|
| Quote Request | 720 | 58.1% | YoY+14.1%MoM+5.2% |
| Credit Application Start | 130 | 10.5% | YoY+6.8%MoM-1.4% |
| Boral Connect | 180 | 14.5% | YoY+21.4%MoM+6.1% |
| General Enquiry | 170 | 13.7% | YoY+6.2%MoM+2.4% |
| Other | 40 | 3.2% | YoY-1.4%MoM-2.3% |
| TOTAL ✓ reconciles | 1,240 | 100.0% | YoY+11.2%MoM+3.8% |
Submissions by Business Unit
| Unit | Submissions | Share | YoY · MoM |
|---|---|---|---|
| Concrete | 470 | 37.9% | YoY+11.8%MoM+4.1% |
| Cement | 150 | 12.1% | YoY+7.4%MoM+2.2% |
| Asphalt | 205 | 16.5% | YoY+9.8%MoM+3.6% |
| Quarries | 160 | 12.9% | YoY+6.2%MoM+1.8% |
| Recycling | 60 | 4.8% | YoY+2.8%MoM-1.7% |
| Unattributed | 195 | 15.7% | YoY+15.2%MoM+4.8% |
| TOTAL ✓ reconciles | 1,240 | 100.0% | YoY+11.2%MoM+3.8% |
Attributed by the page path on which the form event fired; forms on generic URLs fall to Unattributed. If Unattributed dominates, a product-interest form field is the fix (measurement roadmap).
Phone Clicks
Taps on phone numbers on boral.com.au.
GA4 telephone-click event repair required — the click_on_telephone event recorded ~1 event in June; the section activates when the event fires reliably.
- · Google Business Profile call clicks — Pending (GBP ruling outstanding)
- · Google Ads call assets — Pending (Ads call-asset export outstanding)
Lead Activity Summary by State
Two independent measures per state — pipeline records and behaviour events — with different attribution methods.
| State | SF Web Leads SF address | Phone Clicks GA4 geo | % of Leads | % of Clicks |
|---|---|---|---|---|
| NSW | Pending | Pending | — | — |
| VIC | Pending | Pending | — | — |
| QLD | Pending | Pending | — | — |
| WA | Pending | Pending | — | — |
| SA | Pending | Pending | — | — |
| TAS | Pending | Pending | — | — |
| ACT | Pending | Pending | — | — |
| NT | Pending | Pending | — | — |
| Unknown | Pending | Pending | — | — |
| TOTAL | — | — | 100.0% | 100.0% |
Both columns pending: SF state rollup arrives with the region export; GA4 phone events are under repair.
Paired State Comparison
SF Web Leads (brand) vs Phone Clicks (charcoal) per state.